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'Produce Perks' Incentive Helps Improve Fresh Food Access through Three Area Farmers' Markets

Three farmers' markets in Dayton are participating in a new pilot program that offers incentive dollars to customers already utilizing the Ohio Direction Card.

The Produce Perks program increases affordability and accessibility to healthy foods for low-income populations, focusing on access to healthy fruits and vegetables.

The program supports local economies and seeks to expand throughout the county and across the state in the future. 

How it works: 

  • Produce Perks are 2-for-1 incentive tokens given to customers at participating farmers' markets who use an Ohio Direction Card (Electronic Benefits Transfer or EBT card) to purchase food.
  • A customer wishing to use food assistance benefits can swipe their card at one central terminal, located at the information booths, and ask to withdraw a desired amount.
  • The market provides tokens for the transaction and additional Produce Perks that can be spent on fruits and vegetables.
  • The incentive is a dollar-for-dollar match for up to $20 using an Ohio Direction Card at the market.

As the name suggests, Produce Perks are only good for purchasing fruits and vegetables. All other tokens purchased with the Ohio Direction Card are good to use on eligible items at the market.

There is no minimum purchase amount to qualify for the incentives; and Produce Perks tokens can be used at all three participating markets.

Participating markets:

  • 2nd Street Farmers Market
  • The Market at Wright Stop Plaza
  • The Shiloh Farmers Market
  • Mission of Mary Cooperative



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